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Privacy policy

Responsible for data processing

bachmaier GmbH
Am Pfaffenkogel 4
83483 Bischofswiesen
Deutschland
E-Mail: office@bachmaier.de
Telefon: +49 (0) 8652 655320

We are pleased über your interest in our online store. The protection of your privacy is very important to us. Below we inform you in detail über the handling of your data.

1. Access data and hosting

Access data and hosting

You can visit our websites without providing any personal information. Each time you visit a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in the correct presentation of our offer in the context of a balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. All access data will be deleted at the latest after the end of your visit to the site.

Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy statement, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy statement.

2. Data processing for contract execution and for contacting

2.1 Data processing for contract execution

For the purpose of contract processing (including inquiries about and processing of any existing warranty and performance claims and any statutory update obligations) in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO, we collect personal data if you provide them to us voluntarily in the context of your order. Mandatory fields are marked as such, because in these cases we need the data to process the contract and we cannot send the order without their information. Which data is collected, is evident from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy statement. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Article 6 (1) sentence 1 lit. c DSGVO, unless you have expressly consented to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

2.2 Customer account

If you have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO by deciding to open a customer account, we will use your data for the purpose of opening the customer account and storing your data for future orders on our website. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy statement or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you expressly consent to further use of your data pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO or we reserve the right to use your data for other purposes, which are permitted by law and about which we inform you in this statement.

2.3 Contacting

In the context of customer communication, we collect personal data in order to process your inquiries in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, since in these cases we need the data to process your contact. Which data is collected can be seen from the respective input forms. After complete processing of your request, your data will be deleted, unless you expressly consent to further use of your data in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO or we reserve the right to use your data for other purposes, which are permitted by law and about which we inform you in this statement.

3. Data processing for the purpose of shipment processing

For contract fulfillment pursuant to Art. 6 para. 1 p. 1 lit. b DSGVO, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.


Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to this during or after your order, we will pass on your e-mail address and telephone number to the selected shipping service provider in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, so that they can contact you before delivery for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes, which are permitted by law and about which we inform you in this declaration.

United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Straße 1
41460 Neuss
Germany

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

4. Data processing for payment processing

We work with the following partners to process payments in our online store: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves to fulfill the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

If necessary, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, this serves to safeguard our legitimate interests in our protection against fraud and efficient payment management, which predominate in the context of a balancing of interests.

5. Advertising by e-mail, mail

5.1 Email newsletter with registration and newsletter tracking

If you register for our newsletter, we will use the data required for this purpose or separately provided by you in order to send you our e-mail newsletter on a regular basis based on your consent pursuant to Art. 6 (1) sentence 1 lit. a DSGVO. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the list of recipients, unless you expressly consent to further use of your data pursuant to Art. 6 Para. 1 S. 1 lit. a DSGVO or we reserve the right to use your data for other purposes, which are permitted by law and about which we inform you in this statement.

We would like to point out that we evaluate your user behavior when sending the newsletter. For this purpose, we also analyze your interaction with our newsletter by measuring, storing and evaluating opening rates and the click rates for the purpose of designing future newsletter campaigns („newsletter tracking“).

For this evaluation, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations we link in particular the following „Newsletter data“

the page from which the page was requested (so-called referrer URL),
the date and time of the call,
the description of the type of the web browser used,
the IP address of the requesting computer,
the email address,
the date and time of registration and confirmation
and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.

If you do not wish to receive newsletter tracking, you can unsubscribe at any time as described above.

The information will be stored as long as you have subscribed to the newsletter.

5.2 Newsletter dispatch

The newsletter and the newsletter tracking shown above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy statement.

Our service providers are located and/or use servers in the following countries for which the European Commission has determined by decision that they provide an adequate level of data protection:  Canada.

Our service providers are located and/or use servers in these countries: USA, India. There is no adequacy decision from the European Commission for this country/countries. Our cooperation with them is based on these guarantees: standard data protection clauses of the European Commission.

5.3 Postal advertising and your right to object

In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in addressing our customers in an advertising manner in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy statement.

6. Cookies and other technologies

General Information

To make the visit to our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your terminal device and allow us to recognize your browser on your next visit (persistent cookies).

Protection of privacy on end devices

When using our online services, we use absolutely necessary technologies in order to provide the desired telemedia service. The storage of information in your terminal device or access to information that is already stored in your terminal device does not require your consent.

For functions that are not absolutely necessary, the storage of information in your terminal device or access to information that is already stored in your terminal device requires your consent. Please note that if you do not give your consent, parts of the website may not be fully usable. Any consent you may have given will remain in effect until you adjust or reset the respective settings on your terminal device.

Possible downstream data processing by cookies and other technologies

We use such technologies that are mandatory for the use of certain features of our website (eg shopping cart function). Through these technologies, IP address, time of visit, device and browser information, as well as information about your use of our website (eg information about the contents of the shopping cart) are collected and processed. This serves in the context of a balancing of interests überwiegende legitimate interests in an optimized presentation of our offer gemäß Art. 6 para 1 p. 1 lit. f DSGVO.

We also use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.

The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you may withdraw your consent at any time by sending a message to the contact option described in the privacy policy.

7. Use of cookies and other technologies

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted once the purpose has ceased to apply and we have stopped using the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

7.1 Use of Facebook services

Use of Facebook Pixel

We use the Facebook Pixel as part of the technologies of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Irland („Facebook (by Meta)“ or. “Meta Platforms Ireland“). Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. As part of the so-called extended data matching, information is also collected and stored in hashed form for matching purposes, which can be used to identify individuals (e.g. names, email addresses and telephone numbers). For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables your browser to be recognized by means of a pseudonymous cookie ID when you visit other websites. Facebook (by Meta) will merge this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. If we are responsible for the transfer of data to the USA, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook's (by Meta) privacy policy.

Facebook analytics

As part of the Facebook Business Tools, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta). Their analysis serves to optimize the presentation and marketing of our website.

Facebook Ads (Ads Manager)

We use Facebook Ads to advertise this website on Facebook (by Meta) and on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers in accordance with Art. 26 GDPR. The joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. Subsequent data processing by Meta Platforms Ireland is not covered by this.

Based on the statistics generated via Facebook Pixel about visitor activities on our website, we operate group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group. Facebook (by Meta) acts as our processor in the context of the extended data comparison (see above) that takes place to determine the respective target group.

Based on the pseudonymous cookie ID set by Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing.


We use Facebook Pixel Conversions to measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via a Facebook Ads ad. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta).

7.2 Other providers of web analytics and online marketing services

Use of Matomo as a cloud solution for web analysis

For the purpose of website analysis, the Matomo software from InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Matomo works on our behalf. The European Commission has determined an adequate level of data protection for New Zealand by way of a decision.

8. Social Media

Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, LinkedIn.
If you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the above-mentioned social media, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your rights and settings options for protecting your privacy, please refer to the providers' data protection notices linked below. If you still need help in this regard, you can contact us.

Facebook (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland"). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Meta Platforms Ireland") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.  Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.

YouTube is a service provided by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

LinkedIn is an offer of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually transferred to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

9. Your Rights and Contact Options

9.1 Your rights

As a data subject, you have the following rights:

according Art. 15 DSGVO the right to request information to the extent specified therein about your personal data processed by us;
according to Art. 16 DSGVO, you have the right to demand the correction of inaccurate or incomplete personal data stored by us without delay;
According to Art. 17 DSGVO, you have the right to demand the deletion of your personal data stored by us, unless the further processing of your data is prohibited
to exercise the right to freedom of expression and information;
to fulfill a legal obligation;
for reasons of public interest or
is necessary for the assertion, exercise or defense of legal claims;
Pursuant to Art. 18 DSGVO, you have the right to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you;
the processing is unlawful, but you object to their deletion;
we no longer need the data, but you need it to assert, exercise or defend legal claims or
you have objected to the processing in accordance with Art. 21 DSGVO;
ccording to Art. 20 DSGVO, you have the right to receive your personal data that you have provided to us in a structured, valid and machine-readable format or to request the transfer to another controller;
Pursuant to Art. 77 DSGVO, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

Right of objection

Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation.

Nach Ausübung Ihres Widerspruchsrechts werden wir Ihre personenbezogenen Daten nicht weiter zu diesen Zwecken verarbeiten, es sei denn, wir können zwingende schutzwürdige Gründe für die Verarbeitung nachweisen, die Ihre Interessen, Rechte und Freiheiten überwiegen, oder wenn die Verarbeitung der Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen dient.

This does not apply if the processing is for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.

9.2 Contact options

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consents granted or objection to a specific use of data, please contact us directly using the contact details in our legal notice.

Privacy policy created with the Trusted Shops legal text editor.

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